18.Januar 2021 - 21. Januar 2021 | Online | Externe Veranstaltung

Campaigning – How to Make Change Happen Successfully planning and executing campaigns online and offline

Einzelheiten zur Veranstaltung

Although campaigns come in all shapes and sizes, what all successful campaigns have in common is a great strategy. This two-day seminar will help you understand how to design a campaign strategy to deliver impact. Using real examples, you will explore some of the tools and tactics you can use to bring your strategy to life. After these two days, you will have a solid understanding of how to execute effective campaigns both online and offline and be equipped with the knowledge you need in order to design and implement your own campaign.

ZIEL & ZIELGRUPPE
The aim of this two-day seminar is to provide a solid understanding of campaigning with a special focus on the strategy and tactics involved. Through practical examples you will learn how to plan your campaign and execute various elements of your strategy. Day one will focus on creating an effective strategy, including developing critical paths and power analysis. Day two will help you to plan how to bring this strategy to life through online and offline tactics. Among other tools, this will include the use of email marketing, landing pages, and working offline with volunteers.

The target groups of this seminar are staff from charities and non-profit organisations working in fundraising, campaigns, digital communications, and communications, who are looking to build strong campaigning foundations.