21.März 2019 - 23. März 2019 | Berlin |
Major Fundraising CourseWann
21.März 2019 - 23. März 2019
10:00 - 18:00
Einzelheiten zur Veranstaltung
Major Fundraising can provide an important contribution to realising your organisation’s ambitions. It is therefore critical to develop skills to ensure the effectiveness of efforts to secure these large financial sums. Knowing which techniques to employ and how best to implement them is vital to maximising the prospects of your Major Fundraising efforts.
Finding suitable individuals and developing a relationship with them are necessary processes for securing major donations. Once a relationship has been established, it is common to work together with your potential donor to develop a project and this requires a specific skillset that you will learn in this course. Understanding the needs and desires of your potential donor and being able to incorporate them into such a project are keys to successful Major Fundraising.
This course covers the three key types of Major Fundraising: individual major gifts, corporate partnerships and legacy fundraising. These domains of Major Fundraising make it distinct from other forms of fundraising and it is therefore critical to undertake each of these areas, and the characteristics that are unique to them, well to ensure your organisation is realising its fundraising potential.
OBJECTIVE & TARGET GROUP
This course will teach you the specifics of Major Fundraising as distinct from other forms of fundraising, and will cover the three key areas of Major Fundraising: individual major gifts, corporate partnerships and legacy fundraising. The course will equip you with the skillset to find donors and their affiliates, contact them and develop lasting relationships with them over time. Emphasis is placed on techniques for engaging with individuals to achieve your fundraising objectives. You will also be equipped with an understanding of how to guide the development of a project with your potential donor to give it the greatest chance of success. You will possess strategies for effectively managing the key relationships required for securing the major donations you desire.
The target groups of this course are individuals who are engaged or will engage with existing and potential major donors and who wish to understand how to maximise the value of potential major contributions. Also, those seeking to become skilful collaborators on projects with major donors and those looking for a comprehensive approach to donor engagement, covering different types of major donors and instilling essential techniques for fostering strong relationships.